Joe Bradford is an entrepreneur and an American scholar of Islam. He holds a Master of Islamic Law from the University of Medina, and has studied traditionally in the Muslim world for the past 20+ years. He was a VP and Senior Shariah Consultant for AlRajhi Bank, the largest Islamic Bank in the Middle East. Joe is sought after as an Ethical Finance Advisor to individuals and institutions at home and abroad.

Joe is one of the few experts on issues involving Muslims and Finance in North America. While his expertise spans many areas, he has focused his efforts on creating companies that allow people of faith and conviction to align their values with their finances.

As a co-founder of, he has leveraged his extensive knowledge of Islamic Inheritance (Far’idh) to create a world-class product that bridges the gap between traditional Islamic knowledge and requirements of the US legal system.

As Shariah advisor to Zoya.Finance, Joe has contributed in bring values to life, creating an app that makes halal investing easy by helping you build and monitor a shariah compliant investment portfolio with confidence and clarity.

As the principal of, Joe works with businesses and individuals to build a comprehensive overview of financial health, goals, and values allowing his clients to take the steps needed to achieve financial success and align their business and personal finances to their values as Muslims.